Editorial Policy

Funnel Fuel is an independent publication about sales funnels, funnel software and related conversion workflows.

Evidence and claims

We prefer primary vendor sources for time-sensitive product features, plan limits and pricing. We distinguish vendor claims from our own analysis. We do not invent testimonials, performance results, earnings claims or firsthand product use.

Comparisons

Comparisons are organized around a real job to be done. A product may fit one use case and not another. The purpose is to clarify tradeoffs, not manufacture a winner.

Corrections

Software changes quickly. Material factual errors should be corrected when discovered, and time-sensitive pages should be rechecked periodically.