About Funnel Fuel

Funnel Fuel is an independent publication about sales funnels, funnel software and conversion workflows.

Affiliate disclosure: This page contains affiliate links. Funnel Fuel may earn a commission if you buy through them, at no extra cost to you.

Funnel Fuel is an independent publication about sales funnels, funnel software and conversion workflows. Funnel Fuel approaches this topic from the visitor's job to be done: what decision are you trying to make, what information actually changes that decision, and what should happen next?

What we cover

Funnel Fuel covers sales-funnel strategy, funnel-building software, landing pages, checkout flows, follow-up and adjacent conversion workflows. We favor a finite set of useful destinations over hundreds of thin keyword pages.

How we make money

Some links are affiliate links. If you purchase through one, Funnel Fuel may earn a commission at no extra cost to you. Affiliate relationships do not change the criteria used to frame a comparison.

How we handle claims

Prices, limits and vendor features can change. Time-sensitive claims are checked against primary vendor sources when possible. We do not claim firsthand use, results or earnings unless that experience is actually supplied and attributable.

How to use the site

Start with an educational guide if you are defining your funnel. Move to software shortlists when you know the workflow. Use comparisons and the ClickFunnels review when you are close to a buying decision.